Law practice management is marketing. Anthony O. Putman, author of the classic put your name down for Marketing Your Services, defines marketing as follows: “Marketing is a frozen of lenses you avail yourself of to look on your subject – your full subject.” Putman additionally wrote “Marketing is the intentional process of creating and maintaining the bond of “customer”. Thus organization employees well is marketing. This theme has appear up this month since about of my coaching clients possess been having large staffing issues. These staffing issues possess harmfully impacted their capacity to souk appropriately as well as upset about of their clients (not a mild fixation of course). Continue reading →